Business Social & Community Involvement
Strategy Outline
Across the world, businesses are increasingly recognising that they cannot isolate themselves from social and community involvement and continue to thrive. This emerging trend is being led by some of the largest corporates through to very small local companies and ranges from limited cause-related marketing through to a total approach to business. Difficulties often arise when differing business and community cultures and objectives clash. This is where ‘brokers’, linking organisations and networking, are useful to overcome barriers and develop tailored packages that suit both business and community needs. Promotion of the public:private concept, successful models that business can relate to and practical ways of doing things is a powerful stimulus to engage more businesses in social and community initiatives, along with encouragement for the few existing brokering organisations to work more effectively.
The Tindall Foundation will consider applications that:
- Support credible organisations that actively and effectively promote and implement business social and community engagement and public debate on the issue
- Seek to identify and support a business-credible organisation that can effectively broker business social and community involvement for SMEs and corporates
- Encourage cooperation and flexibility amongst brokers and development of credible, effective projects that business can relate to
- Support networking, cross-sector contact and promotion of the concept, including practical ways of implementing a programme
- Support the development of sustainable, effective mechanisms to promote generosity through business, social and community involvement
- Encourage business, social and community involvement to address more complex and chronic social issues, rather than simpler promotional, event and cause-related marketing
Other Promoting Generosity & Giving strategies: